FAQs and Sensemaking
By simplifying complex concepts and providing essential context, my writing provides a path toward community and partner buy-in and the kind of understanding that builds a foundation for lasting change.
Real-World Examples
My extensive experience interviewing educators, school and district leaders, parents, and students has taught me that often, stories are our first lens into a new way of doing things. Driven by principles of ethical storytelling, my approach elevates and celebrates the voices of those most impacted by whatever story I am telling, providing a platform for their work to inform, educate, and entertain others.
Brand Voice and Messaging
With nearly 10 years building, maintaining, and at times reimagining brand voice and tone for a national nonprofit, I know that every word matters. Mission-driven work means lots of big ideas and lots of passion. In addition to maintaining a writing style guide and setting the tone for web and print materials, I was lucky to work with 60 plus individuals - including leadership and Board members - to draft a new mission and vision for KnowledgeWorks in 2023. Regular refreshes of web content also ensured the organization met the needs of diverse audiences.
Ghostwriting
Writing is my superpower. I consider it a privilege to work with thought leaders who can sway a crowd of hundreds in-person but struggle to communicate their ideas online - or simply lack the time to write in between speaking engagements, research, and hands-on learning opportunities with community members.